Digital product design refers to the design of digital products, such as websites, mobile apps, and software applications. It involves the creation of user interfaces (UIs) and user experiences (UXs) that are intuitive, easy to use, and visually appealing. The design process may include market research to understand the needs of the target audience, sketching and prototyping to explore different design ideas, and user testing to gather feedback and refine the design. The goal of digital product design is to create products that meet the needs of the users and achieve the desired business objectives.